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Why Clients Fire You – Client Retention? Part II

Written by Allan Colman on . Posted in Allan Colman, Attorney Marketing, Business Development, Client Retention, Content Marketing, Conversion Rate Optimization, Email Marketing, Marketing Partners.

This is the concluding column on 10 reasons why clients fire you. Client retention is among the top priorities for building future business and receiving referrals. Last week we indicated that:

  • Lack of Contact
  • Their situation changes
  • Decisions made without authorization
  • Non-responsive
  • Failure to help

In thinking about clients that have left your firm, can you attribute any of these 5 reasons as a possible cause?

  • Apparent disregard for client’s budgets
  • Boring pitches in seeking new work or referrals
  • Not replacing a relationship partner with bad chemistry
  • Groundhog Day Syndrome – repeating the same work over and over
  • Capacity-bound partners with little or no time, continually passing work on to Associates

When it comes to attorney marketing and law firm business development think about the clients you have worked so hard to get.