How to Use “Mind Mapping” in Business Development

In order to successfully increase new business, clients need to learn how to use “mind mapping” in law firm business development. I often find gems like this when checking in with Jay Abraham from time to time. he is a marketing genius at getting down to basics. A recent find is his citing the mind map developed by Greg White of Phoenix Information Systems in Melbourne, Australia, and using it to focus on client retention.

The concepts presented in Jay’s book, Getting Everything You Can From Everything You’ve Got, and on the mind map are all used in our marketing workshops and professional development training sessions. For example, our business development workshops emphasize long-term-thinking. When it comes to approaching a new prospect or a long-tie client, we encourage our clients to:

* Understand the prospects’ and clients’ needs and internal pressures;
* Become a trusted advisor;
* Protect their interests.

Developing this mind map for each lead ourselves, we aim to become a valued friend, to offer rewarding solutioins that are profitable for everyone involved and we encourage our clients to approach their prospects in the same way.