Paper, yes paper is the most underutilized social media. Text, Twitter, LinkedIn, Facebook, emails, electronic filings are now consuming 85-90% of communications received by corporate and agency attorneys and executives. Do you really think your social media messages pitching new work get through?
It is simple! If you want something actually placed on a suspect’s or prospect’s desk, put it in an envelope or fax it. Just think of the response rate you will receive.
Fax me your response at 310-618-1122.