There’s No Such Thing as a Cold Call

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There’s no such thing as a cold call in law firm marketing.  In fact, you never have to make a so-called cold call.  The resistance some professionals have to business development isn’t unlike the distaste for wintery weather conditions – and a lot of it stems from a distaste for making these cold calls.  The term implies a lak of control over the turns of the conversation, hint at feeling stuck – as though there are no other options for attracting new clients.  They may even fill one with a sense of dread over the fear of icy responses from the individuals they have called.

We use a group of simple tactics to identify previously unknown prospects so that a much “warmer” approach can be taken.


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