A Proven “Must” for Business Developers – Engaging Prospects

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Recently, we participated n a brainstorming session with a group of attorneys.  The focus was on how to improve selling.  Even though they represented different practice areas, they all agreed on which marketing tactics were most effective..  As a business development advisor, I listed closely to their feedback —  so much so that we recommend expanding your business development training to include their top rated tactics.

Here are their five top tactics for “engagement”:

* Talk with, not at!

* Test your approaches;

* Leave one primary “takeaway”;

* Do not repeat:

* Utilize “active” listening.

Engaging with prospects, and even suspects, enables you to show your your investment with them and is as crucial as your message when it comes to generating new business.  You can learn more about engaging with prospects and increasing sales at http://closersgroup.com/services


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