Problem: Our practice group has no business development budget.

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PROBLEM: Our practice group has no business development budget.

RESPONSE: Of course it does. You’re already spending money on business development at one or more ends of the spectrum. You simply need to collect that data and find out what you’re already spending. That’s your budget.

RESULT: Getting a hold on your current actual spending will allow you to focus resources where they will clearly do the most good.

FOCUS THE SPEND!

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