Legal Business World’s feature on marketing focused on our new law firm marketing coloring book, The New Colors of Law Firm Marketing. Calling it “Husterical and fun way to teach lawyers business development,” Editor Allard Winterink featured it as the law firm marketing piece of the month.
* Convert your values to their needs;
* Everyone needs to have the same elevator message;
* ABR – Always build relationships;
* Rainmaking need not start outside the firm;
* Value creates a dynamic optimally suited to “Closing”.
And there is even an opportunity to draw your own cartoon based on comments lawyers have made including “I’m afraid of the process”; “I won’t cross sell”; “I’m not compensated” etc. Turn to page 45 http://www.legalbusinessworld.nl