How Do You Meet Marketing Challenges?

We are often asked “how do you meet marketing challenges?” Or a client asks about the likelihood of success for various sales (yes sales) approaches. The simplest answer is WORK WORK WORK. But rather than offer a definitive answer, Frank and I often draw on Jay Abraham’s (Getting Everything You Can From Everything You Know responses to hypotheticals:

* Will everything work out as well as we expect it to? Hardly.
* Will some of the things we hope for not to happen or turn out worse than we expect them to? Undoubtedly.
* Will there be some things that turn out better than expected? Probably.
* Are there more opportunities that will be uncovered as things progress? Again, probably.

The final question that is often posed offers a bit more flexibility. Will you do everything in your power to make the result of this business development opportunity an outstanding success? If your answer is YES, the response is absolutely.

Law firm marketing is no different than any other service or task. Put the effort in. Plan for the worst and hope for the best. And then work, work, work until you see the results.