As legal services competition intensifies, and client budgets fight to stay stable, doesn’t it make sense to look within your organization and build on what you have? The cost is low and the effort can make your law firm marketing far more effective. In our Raid Assessment work with clients, these are among the first tactics we use to strengthen business development efforts.
Preparing for the Closing Zone
(Source, OWN THE ZONE)
When you are fighting for new client engagements in the Closing Zone, it is important to recognize that you are participating in a form of sophisticated combat (i.e.see previous post). Draw on your training and strengths and you’ll be prepared to engage and win new business.