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Is "Rainmaker" an Outdated Title?

Written by Allan Colman on . Posted in Allan Colman, Attorney Marketing, Business Development, Law Firm Marketing, Marketing for Law Firms.

“With all of the changes professionals face working to generate new business, from both clients, prospects and suspects, shouldn’t they now be called

DEALMAKERS? With clients reducing the number of “go-to” firms, tougher fee negotiations, firm budget demands, and the requirements for more communication, aren’t “deals” being made, not “rain?”