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"Enduring Competitive Advantage" – What Does it Take?

“Enduring Competitive Advantage” – What Does It Take?

What are the criteria you use to build a lasting or “enduring competitive advantage”? How closely do you track competitors and the market place? Do you pre-test strategies?

Strategy requires clarity, focus and execution. Tools to build that enduring competitive advantage can include a strategic plan, follow up system, mastering lead generating, building a business model, etc.

What else does it take?