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New Way to Educate Lawyers on Marketing

Legal Business World’s feature on marketing focused on our new law firm marketing coloring book, The New Colors of Law Firm Marketing.  Calling it “Husterical and fun way to teach

Have You Heard the 2nd Excuse for Not Marketing?

The second excuse for not marketing that we have heard from some lawyers is, “My partner does all the selling. I deliver the work”! It is clearly the responsibility of

Your Invitation to the 2017 Law Firm Outlook Survey

We are conducting our 2017 Law Firm Outlook Survey.  It is a brief survey to learn more about the key issues facing law firms as we head into the new

Business Development Pros — Have You Ever Watched the View?

When meeting with business development professionals and their attorneys, we often ask “have you ever watched the View?’ Whether the guest is a celebrity or politician or a fashion designer,

How Much Revenue Is Your Firm Losing?

How much revenue is your firm losing without an exit strategy for Senior Partners? Advance planning of exit strategies is critical to long term sustainable revenue. Failure to deal with

What’s Missing In Law Firm Revenue Growth?

What’s missing in law firm revenue growth is leadership. Clarity, focus and execution start with a firm’s leadership. The key to transform sustainable revenue to productive revenue lies with the

Pricing Your Service – It’s Not What You Think

Pricing your service, the 2nd step in Aulet’s foundational steps for business development is Set the pricing framework. In our experience, this is another one of those efforts clients often

What She Said – Putting Testimonials to Work

One way to establish trust in the early phases of the business development process is applying “what she said”, or, putting testimonials to work on your firm’s behalf. Many firms

90% of Marketing is “Half” Mental

Yogi Berra’s famous quote, in it’s modified use, addresses the most important aspect of marketing and accelerating new business development. Ultimately it is the attorneys and paralegals that will drive

Say Nothing, Do Nothing, Be Nothing – 6 Steps to Exceptional Leadership

“Criticism is something you can easily avoid — by saying nothing, doing nothing and being nothing.” –Aristotle In order to help clients grow business, the second of 36ixty’s 12 Essential

Are Managing Partners Really “Leaders”? (Part 2 of 2)

Following are 2 more questions asked by Nick Gaffney in the panel discussion for the December 14th issue of the ABA’s LAW PRACTICE TODAY. My responses follow. HOW CAN LAW

Are Managing Partners Really “Leaders”? (Part 1 of 2)

Based on an article in ABA’s LAW PRACTICE TODAY, (Dec. 14, 2015) moderated by Nicholas Gaffney, a member of the Law Practice Today editorial board and a veteran public relations

Provoking Business Development “Leaders” – Pt. I.

Provoking Business Development “Leaders” – Pt. I. There are too many articles being written about metrics for marketing and business development efforts without focusing on answers staring you in the

Crazy Impact of Leadership – PDUs2Go Webinar

Crazy Impact of Leadership – PDUs2Go Webinar 1 PDU for Introductory Price of $37 for a limited time through 10/31/15 PDUs2Go presents our HOT New Release An On-Demand Course with

Are You "Organized" for New Business Development ?

Are You “Organized” for New Business Development ? In order to bring in new business by combining marketing, business development and business generation skills, is your firm organized with: *

Does Your Firm Have an "Enduring Competitive Advantage"?

Does Your Firm Have an “Enduring Competitive Advantage”? This often overlooked strategy needs to be recognized by all professionals. It requires energy, resources and time. But it is the key

Why Do Senior Partners Resist an Exit Strategy?

Why Do Senior Partners Resist an Exit Strategy? From Thomson Reuters Legal Solutions Blog, August 20, 2015 When asked what major problems they face, we often hear Managing Partners say

"Enduring Competitive Advantage" – What Does it Take?

“Enduring Competitive Advantage” – What Does It Take? What are the criteria you use to build a lasting or “enduring competitive advantage”? How closely do you track competitors and the

What Do Firm Leaders Need to Build Sustainable Revenue Growth?

What Do Firm Leaders Need to Build Sustainable Revenue Growth? Add to the list: 1. Learn what triggered clients cancelling relationships. 2. Are they pushing internal marketing? 3. Track what

Senior Partner Exit Strategy – Will They Cooperate ?

SENIOR PARTNER EXIT STRATEGY – Will They Cooperate? Most law firms find it uncomfortable to tackle the task of planning and documenting an exit strategy for senior partners. The basic

Allan Colman Named a Top 10 Speaker

Dr. Colman Named a Top 10 Speaker Dr. Allan Colman has been named a Top 10 Speaker by ISN Works. His featured keynote is “GOT LEADERSHIP – Transform Your Leaders

Revenue Growth . . . From Thomson Reuters Legal Solutions Blog

LEGAL SOLUTIONS BLOG Technology, practice insights, research, news and legal solutions from Thomson Reuters • LOG IN TO WESTLAW NEXT HOME > BLOG > PRACTICE MANAGEMENT > REVENUE GROWTH AND

Made For Success Publishing Features Our CRAZY IMPACT – Leadership

Made For Success Publishing Features Our Leadership Anthology – CRAZY IMPACT   According to one reviewer, “Leaders never graduate from leadership. CRAZY IMPACT provides you with usable lessons to drive

Hold Your Firm Leaders Accountable

Think of it this way: if every “leader” in your firm generated only a 5% increase in their new business, with virtually no extra overhead costs needed, what a powerful

What's Missing in Law Firm Marketing? Firm Leaders

[mp_row] [mp_span col=”12″] MARKETING the LAW FIRM, American Lawyer Media August 2015 Sales Speak: What’s Missing in Law Firm Business Development? Firm Leaders! For the past decade, business development training