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Business Development “Gut Check”

Written by Allan Colman on . Posted in Attorney Marketing, Business Development, Law Firm Marketing, Law Firms, Marketing Partners.

Is Your Business Development Suffering?

Thomson Reuters Legal Solutions Blog
November 6, 2015

For law firms struggling with growing new business, there is a learning curve marketing leaders (both attorneys and professionals) need to lead. It is not magic at all. Rather, experience shows that a group of common problems lead to a lack of new business growth. Your answers to the following dilemmas will guide you to more revenue, more clients and more open doors.

  • Are the number of new engagements per client dropping?
  • How many long-term clients are no longer using your firm?
  • Is there an absence of cross marketing?
  • Do you have “underutilized assets” such as internal marketing, sharing of published articles and speeches with all attorneys?

Identifying Business Development Opportunities

This post will add a new dilemma daily to provide a comprehensive list of questions that will certainly help you identify and solve business growth obstacles and opportunities.