Blog

Home / Blog

The Most Overlooked Client Development Resource

The most overlooked client development resource is YOUR CLIENTS. Wish them a happy holiday!

Turn Clients Into Advocates for Your Firm

Continue building relationships and turn your clients into advocates for your firm.  There are multiple tactics to use including:  Find out by conducting regular client satisfaction visits or discussions to

What % of New Business Should Come From Clients and Referrals?

According to a Harvard Business Review blog, 50 % of your new business, EVERY YEAR, should come from clients and referrals.  We approach client retention by turning them into important

And the Number 1 Reason Attorneys Won’t Market

Read on to see the number 1 reason attorneys won’t market — 5. I don’t know anyone who knows anyone! 4.  I’m not compensated for marketing! 3.  I won’t cross-

How You Can Break through the Noise of Social Media

Break through the noise of social media. Make your marketing visible. Tell your authentic story. Yes, sounds great, but how? In a cluttered market, where newsletters are served by the

More Reasons Attorneys Don’t Market

Continuing with the reasons attorneys don’t market, let’s review numbers 7,6, and 5. 7.  I need to focus on billable hours- 6.  I am too smart for this !!!!! 5. 

Top 10 Reasons for NOT Developing New Business

10.  I don’t want to pester people 9.  I’m very busy 8.  I need to complete my time sheets Stay tuned for more ————–

There’s No Such Thing as a Cold Call

There’s no such thing as a cold call in law firm marketing.  In fact, you never have to make a so-called cold call.  The resistance some professionals have to business

Law Firm Marketing – Increase New Business Now

Law Firm Marketing – It Is Not Enough to Win

What is Missing in Generating Law Firm Revenue Growth?

What is missing in generating law firm revenue growth is accelerating leadership.  It is one of 12 exceptional leadership practices that firms should focus on, including branding, building client value,

What is the Most Underutilized Social Media?

Paper, yes paper is the most underutilized social media.  Text, Twitter, LinkedIn, Facebook, emails, electronic filings are now consuming 85-90% of communications received by corporate and agency attorneys and executives.

Law Firm Marketing – 27% Have Been Terminated by In House Counsel

Law Firm Marketing – Rainmaking Does Not Start Outside

Thank You LMA Eastern Canada

Sincere thanks to the Eastern Canada LMA Chapter for inviting me to present “The New Colors Of Law Firm Marketing” coloring book to its annual meeting on November 21st. I

Law Firm Marketing – Only 3 Sources of New Business

6 Underutilized Ways to Accelerate New Revenue

Thank You San Diego LMA

Yesterday, it was a pleasure to participate in the first in-person book review of The New Colors of Law Firm Marketing with the LMA San Diego Roundtable. The discussions were

Have You Practiced Lunch?

Before going to a pitch meeting have you practiced lunch, a proposal, the questions to ask, anticipated answers and setting the next step? Picture yourself at the table with a

Worried About Your Upcoming Partner Retreat ?

Planning for your upcoming partner retreat in the fall is typically now in the “scrambling for speakers” mode. You have been tasked with finding a presentation that is engaging, full

Pechakucha! Try it – You’ll like it.

The Closers Group wants your firm to try out a powerful, entertaining way to boost new business from your firm’s attorneys, our PECHAKUCHA! In our keynote presentations and workshops, the

Who Should Talk More, You or the Client? Business Development Myth #4.

New Business Development Myth #4, Client’s want you to do most of the talking! Nothing could be more “untrue.” Keep your resume to yourself and let the potential client do

Since When Do Attorneys Need to Wait For Marketing? Myth #3

If you have been challenged to bring in new business, why do attorneys need to wait for the Marketing Department? Ultimately, the onus is on the sales team to bring

Only a Few Copies Left on Amazon

Only a few copies of the world’s first law firm marketing coloring book, THE NEW COLORS OF LAW FIRM MARKETING, are left on Amazon. Before we order a second printing,

Myth #2 – One Size Fits All

Business Development myth # 2 is that when it comes to marketing, one size fits all. News flash: one size never fits all. Marketing should be tailored according to personality,