A Badass Excuse for Not Marketing

Written by Allan Colman on February 22, 2017. Posted in Attorney Marketing, Client Retention, Law Firm Marketing.

This is one badass excuse for not marketing – “It’s been six months since I won that big case for my client. Why hasn’t SHE called ME?”

I heard that quote directly from an attorney. IT IS NOT ENOUGH TO WIN ! It never occurred to him to continue the relationship, offer to share the trial tactics with her in-house law department, co-author an article within the client’s industry publication, or invite the teams to a celebratory dinner. Do you get the message here?

attorney marketing, increase sales